Evolution of Digital Signage Solution – From V1 to V8

Published on Jul 24, 2025 by

Overview

In 2015, we launched our first version of a custom-built Digital Signage Solution aimed at enhancing in-store engagement and brand communication. Deployed across 60 locations in Perth, Version 1 established a strong foundation in performance, reliability, and ease of use.

Post-COVID, recognizing the shift in consumer behavior and technology, we redefined our product policies and evolved the solution to Version 8—a smarter, high-performance, and cross-platform application compatible with Android and Apple TV. The upgraded system reflects modern design, interactive capabilities, and marketing intelligence for small and medium businesses.

The Challenge

• Businesses needed cost-effective, scalable solutions to display digital content.

• Traditional advertising mediums lacked data insights and real-time engagement.

• SMEs struggled with complex content management systems or expensive tech setups.

• Post-COVID, there was a stronger demand for touchless, remotely managed signage systems.

Our Solution

The Digital Signage Product Version 8 is a cloud-based smart signage system developed to cater to modern business marketing needs, offering:

• Cross-platform compatibility (Android & Apple TV)

• Centralized content management application with multi-device control

• Data capture and footfall analytics integration

• Branded templates and campaign manager for promotions

• Interactive features to collect leads, run surveys, and promote offers

Results So Far

• 60+ initial deployments in Perth continued with minimal downtime.

• Post-upgrade pilot rollout showed 30% increased audience engagement.

• Lead capture feature helped small businesses collect an average of 120 leads/month/store.

• Reduced cost of content updates by 70% with centralized cloud-based system.

• Partner businesses report 20–40% uplift in offer redemptions using the signage’s interactive features.

Target Audience

Our upgraded solution is ideal for:

• Branding Agencies looking to offer DOOH (Digital Out-Of-Home) campaigns.

• Retail stores, salons, gyms, and clinics aiming to boost footfall and digital engagement.

• Shopping centers looking to modernize their promotional display strategy.

• Franchise chains and multi-location businesses managing content remotely.

What Makes It Stand Out

• Quick plug & play deployment

• Affordable pricing tailored for SMEs

• Smart analytics with audience tracking

• No-code content scheduling

• Marketing support add-ons for businesses with limited resources

Future Roadmap

• AI-driven content personalization

• Voice-based interactivity

• Integration with local advertising networks

• Subscription-based value add services

Client Feedback

“Our business saw noticeable foot traffic increase within weeks of using the signage. The ability to update campaigns from anywhere is a game-changer.”
— Retail Partner, Perth

Conclusion

Our Digital Signage Product has transformed from a basic display tool in 2015 to a smart marketing assistant by 2025. It empowers businesses with technology that informs, attracts, and converts, making it an essential asset for modern retail and service outlets.